Give the Gift of Sleep through Stearns & Foster, The Salvation Army Partnership

Stearns & Foster®, The Salvation Army Recognize the Importance of Holiday Giving

TRINITY, N.C. (November 22, 2011) – Despite the down economy, more than half of Americans say they are likely to give a charitable gift as a holiday present this year.* In keeping with the spirit of holiday giving, Stearns & Foster, a luxury brand of Sealy®, has announced a renewed commitment to The Salvation Army through the 2011 Gift of Sleep program.

“We feel it is imperative for all Americans to consider giving back, especially during the holidays,” said Jodi Allen, chief marketing officer, Sealy.  “Through our renewed partnership with The Salvation Army, we hope to remind others of the importance of holiday giving and inspire them to help those less fortunate.”

As part of the 2011 Gift of Sleep program, for every Stearns & Foster mattress sold between November 23, 2011 and January 8, 2012 by participating retailers, Stearns & Foster will donate $100 toward new mattresses for The Salvation Army’s residential shelters, with a total value of up to $1 million. In its second year, the program calls attention to the nearly 3.5 million Americans experiencing homelessness, while emphasizing The Salvation Army’s continued need for mattress donations. Participating Stearns & Foster retailers can also support The Salvation Army local residential shelters by participating in a retailer gift-matching opportunity.

In addition to supporting charitable giving through programs like Gift of Sleep, other ideas to give back this holiday season include:

Give the gift of time by volunteering as a family to prepare a holiday meal for residents of a local shelter

Gather family and friends to donate gently used clothing and non-perishable food items to those in need in place of traditional holiday grab-bag or white elephant gifts

Consider a monetary donation to the charitable organization of your choice

For more information on the Stearns & Foster Gift of Sleep program, please visit www.stearnsandfoster.com or contact Jenny Sherman at jenny.sherman@mslgroup.com or 312-861-5257.

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