%PDF-1.7 1 0 obj << /Type /Catalog /Outlines 2 0 R /Pages 3 0 R >> endobj 2 0 obj << /Type /Outlines /Count 0 >> endobj 3 0 obj << /Type /Pages /Kids [6 0 R 21 0 R ] /Count 2 /Resources << /ProcSet 4 0 R /Font << /F1 8 0 R /F2 9 0 R /F3 10 0 R /F4 11 0 R >> /XObject << /I1 13 0 R >> /ExtGState << /GS1 18 0 R /GS2 19 0 R /GS3 23 0 R /GS4 24 0 R >> >> /MediaBox [0.000 0.000 612.000 792.000] >> endobj 4 0 obj [/PDF /Text /ImageC ] endobj 5 0 obj << /Producer (dompdf 3.1.0 + CPDF) /CreationDate (D:20251128104336+00'00') /ModDate (D:20251128104336+00'00') >> endobj 6 0 obj << /Type /Page /MediaBox [0.000 0.000 612.000 792.000] /Parent 3 0 R /Annots [ 14 0 R 16 0 R ] /Contents 7 0 R >> endobj 7 0 obj << /Filter /FlateDecode /Length 1862 >> stream xXю6}p9,v_m&S`d3@P}$"F"~F =화EH{o$ {o~g"\ _[v߰_rny[׽keդF=;ɲQZgYen~p/h;_-yd]^1tm2HY]@4*{|'Yhlp-< 7lPaN kbEwxh:) _[TfXo7e$ $3=tvc'ꔖ1ccϲ<[ a:q sVZvcsgE3X#[`mf y)=]&#\aK`]҄XK)sYY2VZ>Ԓ2pv?rc/NRcʹB#sФLc;aEUΫ1J n*{'7mKci]N2l|Cm )`:qm@3鼨zsS;ٷLо*h̋e{c붟k3(MKT[7n؟\|۲i]vӳw7ωЭDihDTB>G {J|h.bBI?fĶ;@"X*;ތ` FZEBcW|xU'˙Z % a~lmΓ"F+AaU+쵢QOt~V /c y#"NE0C_PiB!Z(yFdG<`rf&9X TZ #DY. Yr-]}nU,whM'2 ]f€t5F:RE2\ Gs .Fvt=ūd: lyi9'?c}efjЈ=Ay)z9̓r\+L@D.ҸbPڍʂP`*0`ݜ;6F2#x2j]ci3p$ ==:y3č.3@YzM*d0CE81lG>!HVl8>ؤ2g? @GggּڝP}`֥.cHb7YrBkjAsQQ=Oa֞{G_Ào*S4r+:1.@)g0cbR9h?ƠywcS$s &gW[l*^QW]2[Qp]hiɳ뾓3~G-hHc H>LW^I;LJi<& z=k ͉G#Ph2z41h 9Tь TuPF<0=Z fcgODh]0geۓ*y##;;^SXS/߯q'ݡ".B 2Ih7 ,%P? Kс7h#N> endobj 9 0 obj << /Type /Font /Subtype /Type1 /Name /F2 /BaseFont /Times-Bold /Encoding /WinAnsiEncoding >> endobj 10 0 obj << /Type /Font /Subtype /Type1 /Name /F3 /BaseFont /Times-Roman /Encoding /WinAnsiEncoding >> endobj 11 0 obj << /Type /Font /Subtype /Type1 /Name /F4 /BaseFont /Helvetica-Bold /Encoding /WinAnsiEncoding >> endobj 12 0 obj [6 0 R /Fit] endobj 13 0 obj << /Type /XObject /Subtype /Image /Width 125 /Height 125 /ColorSpace /DeviceRGB /Filter /DCTDecode /BitsPerComponent 8 /Length 4359>> stream JFIFC    !'"#%%%),($+!$%$C   $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$}}" 2x1IMetj*9S5PqJ6vYz0,]e4jl2zeqzM7^>䚍AgׂdK2ZIqBg{LOV9@&SriC43ޔ>UI*^\ nZ>,2JjBE0(u66>[(gaCfgB7oGv"dxV5T].N+!irPrgoI(!1 2A$"#3a~·hU*gTvP*EqGT>& `_ة'% AT+hj VƲnCGbq"[|kpSZyZR+-Ծ< ɽ#}=Z&U}YDVP2ʌ5:Ȯ66M`Rǣsz89rǴ&1YMsdewfӳ?ua^p'֚M']t[مudk)EoŅÔ7A}4Fʨ5c,%Y'j2ٕ`dω Kg%LSϷ 5Rp EAԯ}6o?u< n, NY_!Hc3 f}(}{7\oϽ īu}W:Ow .J/:3޶ vY^ORf.,xٹ]g9W}?=x$!12"A BQ?ĪUő6~2PT۠p rO*]'QtgWPRqPV_i%U--*ߩ*j S*פH*j9U=V*tn's" !1"2AQ?BeIT؅ZRڄf6zAVc%a 8p!jbд-s*# !s11j9=l J=倨ũ{_,!1AQ "q2abB0?i*# B-c1R4=wE]X]\Np]h)S;5~iRHvpYOQ*'Lev7cP8d߁b?#;P<ٷ%8p W',T !YcoSC8{I-9]Z캉E7LNr7Q>iPB]wiʉp3B*2 %KlB!@ Կ96<48uu>՛yPZнfq!zo#If]eIʐ.#j7L{uzY89 Ǔ&] 8Nl' D~L@T? !(C w(#E'rPMUeHFhu VR;C,!5QiT>``Ð/W_)eTVoKp@P\g_1Yc4Ø81;g^HҗZ>vX`;rIVIL3!. sSd6e`Ep )Nqmx&,K<*y[D$ sErz!b)pϲ,K:(.UzW^ a&?1c Ne7A `+p.Pøt=ka/Oq 8Xئ %sqK_qFb< .UfezKAT8ʿ.̥WBmneJG ' 02^Ngi}Z?E}tM}C טZ~K(.gRƅZW!jV PWbԴ7 }u.%,\R6˷NThP[ vqpirzh/|f;P,` 'ӇZS<r2&'؃8՜AQkg[%e.Z% !1AQaq?ٱd߅M=sO;;mȌ$%m\ŏ.g6c9 6cRO?,C]ݒ-Z} ! SO7"vB_?0}r~_<!1AaQ?OۢB^<20,S"[,5TLj$,Rhi*n b"d1)&Ss_!h*"АiZg'!1AQaq ?!QJjԵ\n9c(/D΅`¿qe^e5Qp ))3s{+`Ƃ1{VsnDXK:0E\(jeyd:Sp9/ψO128Zy;|+Zץzg1p/i3Aw8̥lwIǹK|,99>%i6uMCEKܶ/L u8D&U\bYk]l,,{Xh`_5nƓevJO|8/̚Rf+W[2J+8ubjyN84u̢.UfI q|L}+i*ϳK kY QQ1-O&q:LN endstream endobj 14 0 obj << /Type /Annot /Subtype /Link /F 28 /A 15 0 R /Border [0 0 0] /H /I /Rect [ 35.0000 425.6774 111.6920 437.8874 ] >> endobj 15 0 obj << /Type /Action /S /URI /URI (https://startupcamp.com/meet-dale/) >> endobj 16 0 obj << /Type /Annot /Subtype /Link /F 28 /A 17 0 R /Border [0 0 0] /H /I /Rect [ 470.4920 367.6910 562.5200 379.9010 ] >> endobj 17 0 obj << /Type /Action /S /URI /URI (https://startupcamp.com/) >> endobj 18 0 obj << /Type /ExtGState /BM /Normal /CA 0.3 >> endobj 19 0 obj << /Type /ExtGState /BM /Normal /ca 0.3 >> endobj 20 0 obj [6 0 R /Fit] endobj 21 0 obj << /Type /Page /MediaBox [0.000 0.000 612.000 792.000] /Parent 3 0 R /Annots [ 25 0 R ] /Contents 22 0 R >> endobj 22 0 obj << /Filter /FlateDecode /Length 1003 >> stream x}Vˎ6+\dwd6AdAKĚ(? m?5cfRf(>.9RW79vFυ&,Ixo"Ti²j .SH3z !vJ:),;mPŏa~Y?W.sVfe$ U#u \nE䝀ẁ^pm6;?C A CPIv/  5hŒ3p~+&imrV"[W﹞'k%u0BGj4.%z:(.stJ4p\|_q{a c>")٢|.p@kVLłYYQ/R;lvjGmƿsSRnki N*eaZDbp+$w-$0A? dZCq\ >ߚ`o/?`v~kɝ\8Jם;D`o£Ͱt-9a=F@|^EQY˘o<'ǺG Qn0zH9 1 >1: 2iĵ&v'BG1x? W {? R:_TGz/FRqCꊡ)W,)cZU;B-;$zbA6y64&kdj 9gƤZSu|'|Lن,UZޒ U*b{iᥖ[lYp6 U n:%^̓gv:y K&>Y4-z_S  =A:$YWl8*wEaODMUP)Sbd"JJ=I3ޏOŬXN*2J97d-(l1yh}q\9?_\!N <]+Ot+84X`EԽtHWNk\g%+ɗgW"4 endstream endobj 23 0 obj << /Type /ExtGState /BM /Normal /CA 1 >> endobj 24 0 obj << /Type /ExtGState /BM /Normal /ca 1 >> endobj 25 0 obj << /Type /Annot /Subtype /Link /F 28 /A 26 0 R /Border [0 0 0] /H /I /Rect [ 35.0000 667.2650 148.3640 679.4750 ] >> endobj 26 0 obj << /Type /Action /S /URI /URI (https://www.fastcompany.com/28905/brand-called-you) >> endobj xref 0 27 0000000000 65535 f 0000000009 00000 n 0000000074 00000 n 0000000120 00000 n 0000000406 00000 n 0000000443 00000 n 0000000592 00000 n 0000000721 00000 n 0000002656 00000 n 0000002763 00000 n 0000002871 00000 n 0000002981 00000 n 0000003094 00000 n 0000003123 00000 n 0000007650 00000 n 0000007783 00000 n 0000007869 00000 n 0000008003 00000 n 0000008079 00000 n 0000008138 00000 n 0000008197 00000 n 0000008226 00000 n 0000008350 00000 n 0000009427 00000 n 0000009484 00000 n 0000009541 00000 n 0000009674 00000 n trailer << /Size 27 /Root 1 0 R /Info 5 0 R /ID[<0a5f32ef2d777121cf7d2a16c6152703><0a5f32ef2d777121cf7d2a16c6152703>] >> startxref 9776 %%EOF Tips for building your personal brand | Caring Magazine
Read Caring Magazine Volume 29

Vol. #29

Hope in Action

Read Issue

Latest Impact StoriesView All

Popular Topics

PopularView All

Woman in red beanie and blue jacket holding camera

Tips for building your personal brand

byNicole Bouschet
February 7, 2017
3 minute read
Total
0
Shares
0
0
0
Listen to this article

Do you know the first words that come to mind when someone hears your name? What about how you make others feel? Whether you run a business or not, you have a personal brand that follows you.

Your personal brand is defined not by who you say you are, but by what others say about you when you can’t hear them. It’s displayed through your characteristics and your actions—online and offline. While you can’t control what others think of you, you can work on establishing yourself as an ambassador for good.

Dale Partridge, entrepreneur and best-selling author of “People Over Profit,” developed a conscious personal brand with a social media following of over one million fans. His focus is to help people create successful businesses while putting God and family first. He writes on his website startupcamp.com, “a strong business with a weak family doesn’t work. It’s my mission to help you have both.”

If you want to be known for something, you need a clear mission and vision. Start by identifying a problem that you care about solving. Ask yourself, “What inspires me? What obstacles have I made it through that can help me be of service to others? Where do I feel the loudest call to serve?”

When we asked Partridge why he uses his voice to serve others, he responded, “my main driver is my unquenchable desire for truth. I believe God has given me a gift of translating his principles into concepts this culture can understand. It’s been super humbling to watch these messages connect so deeply with the millions of people who read my posts each year.”

You might not have millions of people listening to your message—yet—but you can make an impact by leading a life that matters to you. Be a resource and make yourself available to others. Spread the message that resonates deeply within you. In a Forbes article, entrepreneur Shama Hyder writes, “a strong personal brand is based on a strong narrative. In other words, what’s your story?” Be a deliberate storyteller and craft an image based on the obstacles you have faced and overcome.

The best personal brands possess three qualities: vulnerability, authenticity, and generosity. Partridge utilizes social media to embody all three. He openly discusses his mistakes, posts family photos that reflect his values, and inspires people who want to live a similar lifestyle. How can you display those three qualities through your voice?

Building an effective brand means creating influence and becoming a leader that inspires action. In a Fast Company article titled “The Brand Called You,” Tom Peters says “getting and using power—intelligently, responsibly, and yes, powerfully—are essential skills for growing your brand. One of the things that attracts us to certain brands is the power they project…You want to associate with brands whose powerful presence creates a halo effect that rubs off on you.” You lead by example and consistently show up. In turn, others will follow your lead.

Think of the famous brands that you love and respect. What do they all have in common? Similarly, look at the brands that you don’t respect. Use them as guidance to challenge the way in which you can take charge of your own brand messaging.  

As Anita Roddick, Founder of The Body Shop, says “if you think you are too small to have an impact, try going to bed with a mosquito.” Whether we want to or not, we all have a personal brand. So why not use it to make a difference?

PERSONAL-BRAND
Download this page as a PDF

Comments 1

  1. Wow, looks great, especially the end. I was searching for that
    topic for a couple of days throughout the nest, but
    there was nothing precious, only found this http://www.americanessayservices.com/privacy-police/, but still
    so happy to reach your post at the end. I’m keen on that subject, and I want to be always conscious of the most recent news.
    That is a pleasure to read your post and eventually clarify the issue myself.

Comments are closed.

You May Also Like