National Kettle Kickoff seen by millions


Approximately 40 million viewers tuned in for the Dallas Cowboys game and The Salvation Army’s 15th annual Red Kettle Kickoff halftime performance on Thanksgiving Day, featuring Enrique Iglesias.

The Army’s partnership with the Cowboys began in 1997 and since that time, The Salvation Army’s Red Kettle Campaign has raised more than $1.4 billion with the support of the Dallas Cowboys and the Jones Family: team owner Jerry Jones, his wife and Salvation Army National Advisory Board member Gene Jones, and his daughter and Salvation Army National Advisory Board Chairperson Charlotte Jones Anderson.


Photo courtesy of National Headquarters


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