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On Nov. 14 Hanes launched the third annual Virtual Sock Drive to help The Salvation Army keep feet warm this winter.
To participate, visit Hanes on Facebook (facebook.com/hanes) and click the “donate now” button. When you do Hanes will donate a pair of socks toward the overall goal of 250,000 pairs (half a million individual socks). After this Sock Drive, Hanes will have donated a combined total of 1.7 million individual socks in the last three years.
Hanes brought the virtual Facebook drive to life on Nov. 4 by joining The Salvation Army to distribute socks and food to homeless people in Los Angeles’ Skid Row.
Special guest Mark Horvath, founder of invisiblepeople.tv, has traveled the U.S. and Canada to speak out on behalf of the homeless and hand out Hanes socks. The LA event was the last official stop on his cross-country tour.
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