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Photo courtesy of The Salvation Army
Owl City leads line-up of artists at concert benefiting The Salvation Army.
The third annual Rock the Red Kettle Concert is slated for Dec. 15 at L.A. LIVE in downtown Los Angeles, produced by Spektor Media, featuring Owl City, Hot Chelle Rae, Andy Grammer, and Bridgit Mendler.
“We’ve been waiting all year to rock the red kettles once again!” said Major George Hood, national community relations secretary for The Salvation Army. “We are excited to feature these talented and supportive musicians at the Rock the Red Kettle Concert, and we’re looking forward to reaching out to the next generation of Salvation Army supporters.”
The concert will raise awareness for The Salvation Army’s 122nd annual Red Kettle Campaign, the oldest annual charitable fundraiser of its kind in the U.S., and will be streamed live via Cambio at facebook.com/SalvationArmyUSA. Supporters can also make a $10 donation to the campaign by texting the word “GIVE” to 80888 through Dec. 24.
The Salvation Army has embraced online and mobile technologies to help support the Red Kettle Campaign. Pandora will feature a branded Salvation Army Rock the Red Kettle music station featuring songs from Owl City and other concert performers. Finally, fans who “like” The Salvation Army USA’s Facebook page and provide their name and email address will receive a virtual, personalized, autographed picture of Owl City’s Adam Young through Digigraph.
Additionally, as a way to encourage fans to support The Salvation Army, most of the Rock the Red Kettle performers will host their own Online Red Kettles. For the eighth year in a row, The Salvation Army will allow fans to become online bell-ringers by signing up at onlineredkettle.org. Last year, Online Red Kettles raised nearly $2 million.
From its beginnings in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the U.S. In 2011, the campaign raised a new record of $147.6 million nationwide, all collected and used to help people in the communities where the money was raised.
For more information on The Salvation Army and the Rock the Red Kettle Concert, visit blog.salvationarmyusa.org, facebook.com/salvationarmyusa or twitter.com/salvationarmyus.
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