Support comes just in time for those who need help.
Walmart’s $1 million donation to the 2011 Red Kettle Campaign in late November will help provide hunger relief at Salvation Army programs across the country, which have witnessed a significant increase in need since 2007. The company is the largest supporter of the Red Kettle Campaign—having raised more than $42 million in 2010 through thousands of red kettles stationed outside Walmart stores and Sam’s Club locations.
“We are grateful for Walmart’s support in helping The Salvation Army provide critical services, not only during the holiday season but throughout the year,” said Commissioner William Roberts, National Commander for The Salvation Army. “Walmart is a valued partner, and their generosity enables us to continue our work and help those in need.”
In its “Feeding the Need 2011” report released earlier this year, The Salvation Army found that 94 percent of its food service programs witnessed increases in requests for food assistance in 2010. With the lingering effects of the economic recession impacting families nationwide, Salvation Army food programs are continuing to use donations to maintain services and keep their shelves stocked.
“The prevalence of hunger in America has made it more important than ever to support food programs,” Roberts said. “With the help of donors and corporate partners such as Walmart, The Salvation Army can address the rising need and provide food and service programs where it’s needed most.”