West’s development personnel honored at virtual awards ceremony
Never, perhaps, has the importance of fundraising for The Salvation Army been as apparent as it is now. In the West, The Salvation Army is currently meeting needs caused by unprecedented wildfires, in addition to those associated with homelessness and
What to do in April to prep for the Red Kettle Campaign
Have you started your 2019 Red Kettle Campaign planning? THIS MONTH Form an Advisory Board Kettle Committee Select a Kettle Kick-Off date and secure venue Share Kettle Kick-Off date with Divisional Headquarters Contact groups, businesses and clubs to
Direct mail: alive and kicking
New territorial direct mail marketing director steps in to help reshape the foreseeable future of fundraising. Neuroscientists at the National Institutes of Health observed in the early 2000s that making a charitable donation lights up the midbrain, or “pleasure region” of
Fraternity builds corps playground
Lambda Theta Phi fundraised and built playground at Hayward Corps By Sydney Fong - At the Hayward Corps, children are getting used to seeing a new playground. “I usually just go into the computer lab,” said Matthew, 6. But now he’s enjoying a
People come first
I am reminded to put aside my lists and simply love. By Jolene Hodder, Commissioner - I make lists. I can't help it. Lists are my attempt to control the chaos around me, to make sure that I'm covering all of my
Portland kids prep for school
The Salvation Army Echelon PDX Chapter raises money for school supplies. The Salvation Army Echelon PDX Chapter in Portland, Ore., engaged family, friends and social networks to raise over $2,000 to take 20 children shopping for back-to-school items. Early one morning, 13
Digital ads key increase in revenue
West's digital fundraising up 107 percent over 5 years. An increased focus on digital advertising led to record-breaking digital fundraising revenue for The Salvation Army Western Territory last year. The West’s total Christmas season revenue surged 21 percent over the past five
‘Peer-to-peer’ pipeline to sustainability
In its sixth year, San Diego Kroc Center’s campaign nets over $100,000. As budget cuts threaten arts and physical education programming in many public schools, The Salvation Army is offering dance classes, guitar lessons, soccer clubs, theater—programs children may not find
Fundraisers get creative
Twin Cities Salvation Army attract record participation The MOST Amazing Race held in Minneapolis, Minn., attracted its largest field of competitors and set two new high marks for fundraising this year as 70 competing teams, raised more than $64,000 for local
Coffee morning fundraiser for Salvation Army
Fundraising for The Salvation Army across the Pond Support for The Salvation Army was stirred up during a coffee morning held in Wokingham, U.S., last week.