Social Justice app receives high response

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By Kevin W. Tomson-Hooper


GetJar, a huge mobile app store, and DIDMO, creators of the award-winning Magmito mobile application creation solution, report that in less than six weeks, The Salvation Army’s social justice app, The Daily Cup, has solicited more than 190,000 mobile downloads. Of the users that downloaded the app, 6.2 percent clicked through to the “Donate $10 Now” button within the app, and 3.9 percent submitted the volunteer form.

“The success of The Daily Cup app is a testament to the growing trend of mobile and how it is reaching every facet of society and business, especially when a philanthropic organization like The Salvation Army embraces mobile to connect with younger donors,” said Patrick Mork, CMO of GetJar. “We, together with DIDMO, are excited to have a hand in this impactful initiative and proud to report the app solicited an over 10 percent response rate from those users clicking through to donate or wanting to volunteer.”

The app’s impressive download and click-through numbers speak to the growing trend of non-profit organizations successfully expanding their donor bases by embracing mobile marketing. By reaching these demographics through emerging mobile platforms, charities like The Salvation Army are forging relationships with younger donors early in an effort to sustain these relationships as they grow older.

“The Salvation Army partnered with DIDMO and GetJar in an effort to engage the mobile generation and allow these people to help the less fortunate during the holiday season,” said Major C. Mark Brown, community relations and development secretary at The Salvation Army USA Southern Territory Headquarters. “We were incredibly successful in connecting with over 190,000 people who are now getting informed, educated, and encouraged to participate in the fight against social injustice directly on their mobile phones.”

The free Daily Cup mobile app addresses important social justice issues such as hunger, homelessness, HIV/AIDS, human trafficking, and natural disasters through building awareness and encouraging donations of both time and money from the younger, mobile demographic. Download it now at



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