Live benefit performance at Dallas Cowboys’ Thanksgiving Day game is start of Army’s Red Kettle Christmas Campaign.
Sheryl Crow, Major George Hood and Jerry Jones
Jerry Jones, owner of the Dallas Cowboys, recently announced that singer Sheryl Crow will be this year’s headline performer during the team’s traditional Thanksgiving Day football game at Texas Stadium. The game, to be televised nationally by CBS, will be Thursday, Nov. 24 against the Denver Broncos.
“Sheryl Crow is one of the most popular entertainment artists today and we are excited about the opportunity to have her with us on Thanksgiving Day to kick off one of the most important fundraising drives in America—the Red Kettle Campaign,” said Jones.
The Cowboys’ eight years of support for the Army’s Red Kettle charity drive has helped raise nearly $800 million. Past Cowboy game half-time performers have included Destiny’s Child, Toby Keith, LeAnn Rimes, Jessica Simpson, Billy Gilman, Clint Black and Reba McEntire. In addition to their half-time performance, the entertainers also have been available for media and other appearances on behalf of the Red Kettle campaign.
“I look forward to continuing the wonderful tradition established between The Salvation Army and the Dallas Cowboys. Both organizations help the needy in countless ways, and together, we can raise funds to offer hope to our neighbors in need during the Christmas season and year round,” said Crow.
Major George Hood, national community relations and development secretary for The Salvation Army, said that the Red Kettles and volunteer bell ringers will be on city streets nationwide beginning Thanksgiving Week through Christmas Eve.
“The Cowboys and Sheryl Crow help us to highlight the greatest need of all during the holiday season, and that’s to help others in need,” Hood said.