Wal-Mart’s Operation Main Street

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Superstore donates to the Army and rolls back prices for shoppers.

Salvation Army National Commander Commissioner Israel L. Gaither and Wal-Mart CEO Lee Scott.

The Wal-Mart Foundation announced a $1.25 million grant to The Salvation Army. Red Kettles will, once again, be invited in front of Walmart stores and Sam’s Club locations from Friday, Nov. 28 through Wednesday, Dec. 24.

Walmart also announced initiatives specifically targeting the needs of American families and communities, vowing to lead on delivering a Christmas that costs less, with targeted week-to-week savings and thousands of Rollbacks. Operation Main Street also includes initiatives that reach beyond shopping carts by lending a helping hand to community organizations hit especially hard in tough economic times.

“In challenging times, our customers look to Walmart to be their advocate and do what we do best saves them money,” said Eduardo Castro-Wright, Walmart U.S. president and CEO. “Families trust us and our customers will be amazed at the depth of the savings.”

Over the next seven weeks, the retailer anticipates saving consumers an additional $200 million above the every day low prices. Each week new savings will be introduced as the retailer keeps particular focus on the prices of items families want and need most.

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