“Share a little warmth”
The Salvation Army, a local TV station and a banking chain join forces to deliver winter clothing to the needy.
By Lora Marini Baker
The Salvation Army Northwest Divisional Headquarters (Wash.) has joined forces with KeyBank and TV station King 5 to meet the demands of the cold, harsh winter in western Washington. Freezing temperatures require warm clothing—warm clothing that many people cannot afford after paying rent and/or putting food on the table.
To jumpstart the project, KeyBank contributed $10,000 toward the purchase of new hats, gloves, scarves and socks. Collection bins went up in all 150 KeyBank locations and KeyBank customers donated $1,625.
To date, 5,444 items have been collected for the campaign. As the venture nears its end, its timeliness is evident: western Washington has had record-breaking cold temperatures and snows recently.