Sam’s Club announces 5th annual Dream Drive Campaign

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Nationwide initiative will provide $200,000 worth of food and gifts during the holiday season for 200 families. 

Sam’s Club is teaming up with The Salvation Army and Off the Field professional football players’ wives association for the 5th annual Dream Drive for The Salvation Army. Twenty pre-selected families from the Army’s Adopt-A-Family program in 10 different cities will receive $1,000 worth of gifts, including food, clothes, personal items and toys from Sam’s Club. As part of the Dream Drive campaign, Off the Field representatives will be shopping at their local Sam’s Clubs on Dec. 8 to purchase items for these families.

“Giving back to our local communities has been a long-standing part of our culture at Sam’s Club,” said Cindy O’Connor, Home and Apparel vice president for Sam’s Club. “Our partnership with The Salvation Army and Off the Field allows us to help make the holidays a little brighter for families in need through the annual Dream Drive campaign.”

Sam’s Club will donate $200,000 through the Dream Drive program this holiday season to provide gifts and personal items for 200 Salvation Army families in the following cities:

  • Baltimore
  • Charlotte, NC
  • Chicago
  • Dallas
  • Houston
  • Indianapolis
  • Kansas City, Mo.
  • Philadelphia
  • Phoenix
  • Washington, D.C.

“The partnership with Sam’s Club for the past four years has allowed Dream Drive to become an annual tradition that is important for so many families,” said Major George Hood, national community relations and development secretary for The Salvation Army. “The Salvation Army appreciates the continued support of Sam’s Club and its customers, who have allowed us to provide critical services to those in need during the winter months and beyond with Dream Drive and The Red Kettle Campaign.”

“Off the Field is excited to continue our partnership with Sam’s Club and The Salvation Army and our involvement in Sam’s Club Dream Drive,” said Ericka Lassiter, president of Off the Field. “This rewarding and amazing experience has become an event our members anxiously await each year. Giving back to our communities is one of the main focuses of our organization. Dream Drive presents our members with the opportunity to make dreams come true for many families during the holiday season. We are excited that this year Off the Field will be participating in 10 cities helping 200 families! We are truly honored to participate and humbled by this experience.”

This year, Sam’s Club and Walmart is hosting Salvation Army iconic red kettles and bell ringers outside locations nationwide during The Salvation Army’s 120th Red Kettle Campaign now through Dec. 24. For more than 20 years, both Sam’s Club and Walmart have been partners of The Salvation Army, providing a place for volunteers to collect donations that benefit local communities nationwide.

To learn more about the Sam’s Club Dream Drive or for more information regarding the partnership with The Salvation Army and Off the Field, visit




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