Reputation remains rock solid
Salvation Army in New Zealand recognized as “most reputable.”
For the second year running, NZ Management magazine has selected The Salvation Army New Zealand as its “Most Reputable Not for Profit Organization.”
NZ Management’s survey of the country’s business executives and managers identified the most favorably regarded private sector companies, state-owned enterprises, government departments and not-for-profit organizations. Respondents rated The Salvation Army highly for its “effective and engaged workforce.”
The Army was noted for its effective and transparent social responsibility polices and programs, as well as consistently delivering on its promise and its quality service delivery. Also acknowledged was its work following the Christchurch earthquakes. “The Salvation Army fulfills its role in the social services area with distinction,” one respondent said.
Territorial Commander Commissioner Don Bell—a U.S. Western Territory officer serving abroad—said he was delighted but unsurprised at the recognition. He acknowledged a difficult year for the Army with its high-profile earthquake recovery work in Christchurch and the ongoing financial and emotional pressure on many families as a result of the recession.
The Army, said Bell, has long been known as a “practical, sleeves rolled up outfit. …We do not judge people, we just get on and do what we can to help and don’t make much noise about it. We do, however, speak out about social injustice and issues of poverty when necessary; and when we do speak out, we feel we have an impact.”
The annual survey is conducted by international consultancy Hay Group, which performed a similar task for the U.S. magazine Fortune.