Enrique Iglesias to Kick Off 120th Anniversary of Salvation Army Red Kettle Campaign at Dallas Cowboys Thanksgiving Day Game

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Announcement from His Sold Out Concert at Madison Square Garden

To Celebrate 15th Year of Partnership with Dallas Cowboys, Salvations Army Asks Fans to Sign onto www.OnlineRedKettle.org for Chance to See Halftime Performance LIVE

New York, NY (November 4, 2011) –Pop superstar Enrique Iglesias announced today during his sold out Euphoria tour stop at Madison Square Garden that he will be the featured performer for The Salvation Army’s 15th annual Red Kettle Kickoff during halftime of the Dallas Cowboys Thanksgiving Day game against the Miami Dolphins on November 24, 2011 (4:15 PM ET; CBS). Enrique’s live nationally televised performance will mark the start of the 120th anniversary of the Army’s iconic Red Kettle Campaign, which began in San Francisco in 1891.

The iconic kettle campaign is the largest and longest running fundraiser of its kind and raised a record $142 million in 2010, with more than $1.4 billion raised since the Dallas Cowboys Thanksgiving Day partnership began. To celebrate the 15th anniversary of this iconic musical partnership, fans will have an opportunity to win an expense-paid trip to see the Cowboy’s game and halftime show performance by signing up to be an online virtual bell ringer at www.OnlineRedKettle.org.

“This is a great opportunity – to spend Thanksgiving in Dallas where music, football and helping others truly comes together,” said Enrique. “The Dallas Cowboys and The Salvation Army have a great partnership —  throw in some great music and I know we can get viewers dancing and encourage donors to give generously this Christmas when so many need a hand up.”

One of the most celebrated and recognized Latin Artists of all time, Enrique has sold more than 65 million albums worldwide. Most recently, Enrique was on a sold out arena tour in support of his 2010 smash-hit album, Euphoria. The album has sold 4 million copies worldwide and includes the hits “I Like It,” “Tonight (I’m Lovin’ You)” and the new single “I Like How it Feels” featuring Pitbull. Enrique has won a Grammy and a Latin Grammy, as well as 16 Billboard Music Awards, 23 Billboard Latin Music Awards, 5 American Music Awards and 7 World Music Awards.

As part of the announcement, Enrique was presented with a special Dallas Cowboys jersey with “Enrique” and the number 67 on the back to highlight the 67 #1 spots on the Billboard charts Enrique has had over his career. He also met with children from The Salvation Army’s Harlem Temple Corps in New York City, who were presented with special Dallas Cowboys jerseys.

“We are more than excited to have superstar artist Enrique Iglesias kickoff the Red Kettle Campaign. We know he will put on a halftime performance that will commemorate the 15th anniversary of the Cowboys partnership with The Salvation Army in style,” said Charlotte Jones Anderson, Dallas Cowboys’ executive vice president of brand management and Chairperson of The Salvation Army’s National Advisory Board.

Enrique’s performance highlights the 15-year musical tradition of using the Cowboys Thanksgiving Day halftime show to launch the Red Kettle Campaign. During this time period, The Salvation Army has raised more than $1.4 billion in red kettles to help people in need.  Donations to the Red Kettle Campaign allow The Salvation Army to serve 30 million people in 5,000 communities nationwide each year. Previous halftime performers that helped bring awareness to the campaign include Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gillman, Clint Black, Randy Travis and Reba McEntire.

“Not only is it the 15th anniversary of the important and remarkable partnership between The Salvation Army and the Dallas Cowboys, it’s also the 120th anniversary of the Red Kettle Campaign. And, after 120 years, The Salvation Army continues to meet the needs of families and individuals who have fallen on hard times thanks to the American donor,” said Major George Hood, National Community Relations and Development Secretary for The Salvation Army. “We’re honored that the Cowboys family has embraced The Salvation Army and our mission of providing critical care to millions of people every Christmas and throughout the year.”

 As part of the Red Kettle Kickoff, fans of Enrique Iglesias and the Cowboys will be eligible to win a trip for two to the Thanksgiving Day game in Dallas by signing up to host an Online Red Kettle at www.OnlineRedKettle.org.  The person who recruits the highest number of donors to give to their individual “virtual kettle” before 12 noon on Friday, November 18th will be eligible to win an expenses-paid trip to the game and on-the-field passes for the halftime performance.  Complete rules and contest details are available at www.OnlineRedKettle.org. Last year, more than $1.6 million was raised through Online Red Kettles to support the Christmas campaign. This year, the overall fundraising goal is $3 million.

In addition to giving to traditional and online kettles, supporters can give through the Army’s text-to-give program. Donors can text the word “GIVE” to 80888 to make a $10 donation to the Red Kettle Campaign.

From its humble origin as a fundraiser started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. As part of the campaign, more than 25,000 Salvation Army workers and volunteers spread throughout the country to ring bells daily and solicit spare change donations to the iconic red kettles from holiday shoppers. In 2010, the campaign raised more than $142 million nationwide, a new record supported by the public’s  nickels, dimes, quarters, dollars, credit cards (and the occasional diamond ring or gold tooth) all collected and used to help people in the communities where they were raised. Last year, the funds helped The Salvation Army provide food, clothing, toys and other assistance to 30 million Americans in need.

For more information on The Salvation Army and the Red Kettle Kickoff, please visit https://blog.salvationarmyusa.org/, www.facebook.com/salvationarmyusa or www.twitter.com/salvationarmyus.


About Enrique Iglesias
With more than 58 million copies sold worldwide, 24 #1 tracks on the Billboard Charts, unbeatable records, countless awards and thousands of sold out concerts around the globe, Enrique Iglesias continues to be one of the most successful artists in modern music.  Iglesias holds the record for the most #1’s on the Billboard Dance chart by a male artist surpassing Prince and Michael Jackson with NINE #1 Billboard Dance Chart hits including “I Like It,” featuring Pitbull; “Tonight (I’m Lovin’ You),” featuring Ludacris & DJ Frank; and “Dirty Dancer” with Usher featuring Lil Wayne.  Iglesias is currently promoting his latest release, Euphoria, a star-studded affair featuring guest appearances by Akon, Juan Luis Guerra, Nicole Scherzinger, Usher and Wisin & Yandel and produced by RedOne (Lady Gaga, Mary J. Blige), Mark Taylor (Nelly Furtado, Britney Spears) and Enrique’s long-time collaborator, Carlos Paucar. The album is the first Enrique Iglesias album to feature songs in both Spanish and English.  Iglesias is just finishing up the sold-out North American leg of his Euphoria tour with a final sold-out night at Madison Square Garden on November 4!  This MSG performance marks the 2nd time in 2011 he has sold out the venue.


About Gene & Jerry Jones Family Charities

In the area of community service, Gene and Jerry Jones Family Charities’ mission is built upon an overall philosophy of helping those who don’t have the strength, the resources or the means to help themselves. As a sports entity that has enjoyed unprecedented success and recognition for more than four decades, the Dallas Cowboys feel a very strong obligation to transfer that championship tradition and the magic that it creates toward the bigger purpose of making a difference in the community. More information about the Dallas Cowboys is available at www.dallascowboys.com.


About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.

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