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Army teams with Seattle media company Melodeo to put holiday music on the iPhone.
Now available for the iPhone is The Salvation Army Holiday Music application—for just $2.99, iPhone users can purchase the music stream in the iPhone application store, with proceeds to benefit The Salvation Army.
The application streams hundreds of holiday favorites, ranging from time-honored classics such as Nat King Cole’s “The Christmas Song” and Bing Crosby’s “White Christmas” to a selection of The Salvation Army’s own brass-flavored holiday tunes. For $2.99, consumers get unlimited listening.
“The Salvation Army is excited to spread the good cheer of the season through music while offering a new way for our supporters to contribute to one of their favorite causes,” said Major George Hood, national community relations secretary. “This is one music download that can make a real difference in people’s lives.”
This Christmas, The Salvation Army’s Red Kettle campaign is hoping to top the record $118 million donated in 2007. To do that, the Army is harnessing a range of technology and social media. This includes adding credit card scanners at some of its iconic Red Kettles, as well as an Online Red Kettle application, Facebook widgets, and the ability to donate via text message.
Now, The Salvation Army is teaming with Seattle startup Melodeo to bring The Salvation Army Holiday Music service to iPhone users. Melodeo is a leader in streaming media on the Web and on mobile devices with its Mobilcast and nuTsie products.
“The iPhone and the app store have changed everything in the mobile market. The app store, in particular, has been an unprecedented success, with over 200 million apps downloaded in fewer than 100 days,” said Melodeo CEO Jim Billmaier. “We feel privileged to partner with The Salvation Army to offer the first major philanthropic initiative in the app store.”
From a Salvation Army national news release
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