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Retail giants pitch in at Christmas

December 2, 2005
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Target and Wal-Mart corporations partner with The Salvation Army for the holidays.

 

Targeting TSA Wish List
Target and The Salvation Army recently announced their partnership for The Target/Salvation Army Wish List, an online site, where clothing, household goods, personal products and gift cards can be viewed and purchased for donation to families in need across the country. From November 25, 2005 through January 25, 2006, visitors to Target.com/salvationarmy can view and purchase items which will be distributed by The Salvation Army. Site visitors can also connect directly to the Army’s website to make a financial donation.

“The Salvation Army has been vital in helping hurricane survivors through the recovery process while maintaining their steadfast commitment to strengthening local communities,” said Laysah Ward, vice president community relations, Target. “We…are proud to partner with The Salvation Army as we strive to make a real difference in the lives of families across the country this holiday season.”

Wal-Mart extends kettle time in stores and on-line
Wal-Mart and The Salvation Army have agreed to extend the kettle campaign for the 2005 holiday season—from November 18 through December 24—at all 3,800 Wal-Mart and SAM’S CLUB locations in the U.S. America’s largest retailer is the first national organization to participate in the new Online Red Kettle Campaign. “We’re pleased to extend our long history of supporting The Salvation Army through this new Red Kettle program,” said Betsy Reithemeyer, vice president of corporate affairs and executive director, Wal-Mart & SAMS CLUB Foundation. “We hope others will join us in helping their neighbors by ringing the bell this holiday season both on and offline…” The electronic red kettle will also appear on each company website.; Wal-Mart recognizes the demands placed on Army resources this year, as it prepares to meet local communities’ needs for the holidays, while continuing to assist the victims of this season’s hurricane; they have committed to matching the first $1 million raised in the red kettles in front of its locations and online.

“We are proud that the generous contributions of our associates and customers will have a meaningful impact on the lives of individuals who may otherwise go without this holiday season,” according to Reithemeyer. Last year, the kettle campaign raised $17 million at Wal-Mart and SAM’S CLUB stores.

––From The Salvation Army Southern Territory website.

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