Papa John’s Pizza asked for Facebook and Twitter users to “like,” “share” and comment on its pages to raise awareness of America’s hunger problem on Feb. 26. With every re-tweet and thumbs up, Papa John’s pledged to donate $1 to The Salvation Army’s feeding programs.
In just one day, over 70,000 likes and 15,000 shares were received on Papa John’s Facebook page—which means The Salvation Army received a $50,000 donation from the company that will help feed Americans in need.