10: How Sports Can Change Lives with Jose Moreno

It’s no secret that sports teach character.

Both wellness and life lessons come with being part of a team.

Jose Moreno gets to take those benefits to the next level.

As the Vice President of Marketing and Community Relations for the Fiesta Bowl, Jose leads charitable giving and philanthropic efforts across Arizona.

Through events like the Fiesta Bowl—a college football bowl game held annually in Phoenix—Fiesta Bowl Charities gave $2.5 million to Arizona nonprofits in 2018—including The Salvation Army.

In this episode, Jose talks about sportsmanship and how sports provide an avenue to do good.

Yet—as someone named to the Phoenix Business Journal Forty-Under-40 Class of 2018 of up and coming leaders in the community—Jose says you don’t need an organization behind you to do good. He shares practical tips for being intentional with our efforts and explains how we can each have an impact right where we are.

Show highlights include:

  • Do you prefer, baseball or football? Playing baseball is Jose’s first love; but also loves working in football.
  • Feeling fortunate and blessed: Career spent in sports is a dream come true and what Jose always wanted.
  • Why do sports make a difference in communities? Sports and teamwork can change lives and teach character—on and off the field.
  • Life lessons: Sports can keep people out of trouble by doing something good, building health and wellness and allowing them to play what they’re passionate about.
  • From growing up in The Salvation Army to building playgrounds and serving meals to support it.
  • Glitz, glamour and doing good with sports game: Pursue your dreams and give back.
  • Making a difference: Annual grant cycle allows Fiesta Bowl Charities to give money and be intentional to help others.
  • Wishes for teachers: What would you do with $5,000 to impact your classroom or school? Micro-financing program honors and appreciates teachers who do great work every day.
  • What is near-and-dear to your heart? Find ways to contribute to the community by doing something meaningful and giving 100 percent of your effort.

Good words from Jose Moreno in this show:

“It’s really in our DNA to make an economic and community impact throughout the entire state.”

“It’s an incredibly busy job, but it is definitely the most fulfilling job. My dream was to always work in sports. I’m just so fortunate and blessed to make a career out of it.”

“I believe sports can change lives…I love what sports can teach us. I think it can teach a lot of character, both on and off the field.”

“I grew up in The Salvation Army. [It] will always have a place in my heart because it was a place where I went to stay out of trouble.”

Additional resources:

Download this episode wherever you get your podcasts. Connect with Jose Moreno via the Fiesta Bowl.

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