%PDF-1.7 1 0 obj << /Type /Catalog /Outlines 2 0 R /Pages 3 0 R >> endobj 2 0 obj << /Type /Outlines /Count 0 >> endobj 3 0 obj << /Type /Pages /Kids [6 0 R 19 0 R ] /Count 2 /Resources << /ProcSet 4 0 R /Font << /F1 8 0 R /F2 9 0 R /F3 10 0 R /F4 11 0 R /F5 12 0 R /F6 14 0 R >> /XObject << /I1 15 0 R /I2 16 0 R /I3 23 0 R /I4 24 0 R >> /ExtGState << /GS1 17 0 R /GS2 18 0 R /GS3 21 0 R /GS4 22 0 R >> >> /MediaBox [0.000 0.000 612.000 792.000] >> endobj 4 0 obj [/PDF /Text /ImageC ] endobj 5 0 obj << /Producer (dompdf 1.0.2 + CPDF) /CreationDate (D:20241127033553+00'00') /ModDate (D:20241127033553+00'00') >> endobj 6 0 obj << /Type /Page /MediaBox [0.000 0.000 612.000 792.000] /Parent 3 0 R /Contents 7 0 R >> endobj 7 0 obj << /Filter /FlateDecode /Length 1577 >> stream xWr6+i>DJαI۴;O $4$3hԞ R Kr+k5ut/;aʽԺzOk%qJgy-8L98Z}2W=aue/NJMAjt6[]aOfQa[ܼ%Ԡ)LC|({֖ UTn*!8 >\^aN]),>v~؈!"?aJpu{p_y=5ËI# u#< 2 )u[ 4g9z6~ri4e!tH22Iyj'w7A(R{qSp)ʇCS:hA< wKd&E搿AcA{fݠs+tqI*)UiqiϰF,#ԲV^qQl'Kީ`T 6)9\+V+]BJڂ2ZlKQοuXs}6MLԝv,@ի7Ep*{?kcF:w-)x#?3ܘxR87@ȳ;8 \g_ܔ{H1S>dӔSR,v=ˢż뇄֖)/V왃M~.=/)aJ endstream endobj 8 0 obj << /Type /Font /Subtype /Type1 /Name /F1 /BaseFont /Helvetica /Encoding /WinAnsiEncoding >> endobj 9 0 obj << /Type /Font /Subtype /Type1 /Name /F2 /BaseFont /Times-Bold /Encoding /WinAnsiEncoding >> endobj 10 0 obj << /Type /Font /Subtype /Type1 /Name /F3 /BaseFont /Times-Roman /Encoding /WinAnsiEncoding >> endobj 11 0 obj << /Type /Font /Subtype /Type1 /Name /F4 /BaseFont /Helvetica-Bold /Encoding /WinAnsiEncoding >> endobj 12 0 obj << /Type /Font /Subtype /Type1 /Name /F5 /BaseFont /Helvetica-Oblique /Encoding /WinAnsiEncoding >> endobj 13 0 obj [6 0 R /Fit] endobj 14 0 obj << /Type /Font /Subtype /Type1 /Name /F6 /BaseFont /Times-Roman /Encoding /WinAnsiEncoding >> endobj 15 0 obj << /Type /XObject /Subtype /Image /Width 550 /Height 140 /Filter /FlateDecode /DecodeParms << /Predictor 15 /Colors 1 /Columns 550 /BitsPerComponent 8>> /ColorSpace /DeviceGray /BitsPerComponent 8 /Length 5329>> stream xqDǯ뺒$ILfff&I335Lf2\3I2L&_3$3I$d+$\W=9y9lLss99P`0 `0 `0 `0 !U_:~u = F~sZŻدns⃪Qg¢G(F[-s͓^ DZ>d>3Dr#\OΉ, ZFwjux<;4Ƀxز#_v?nO<|{7c(b{Oū}w[N e~Hs䎷wwOn<1B.k+%U=eԘ -mCj)t:}c'ϓ*n"-ovkZ?R"V%wʶ7s]eX&eǕq` 1-2e JYHCFOUam 7:(Ԙt_@ހN t{B~ :V@}o#7!z^&zFL:ʤn X<- %"bNWqF c` M'4?cH-V`ǵAF>=#Ěm75dB I&7E5<>-͏їFǿl3M6x]Y&)2 FoΌ N.<t i4wL\^=_|Fo؏IȄ ik$ɄL?{?|tmCޮ=~T&iTevϷ'奔s?EꋄLPY͹箵?@L:Aˤ3y_:9AtA*0qVe- e6g)%a}.qKcI V/xʤzM|\ HSql0;*%+Mذ-闛obebu2iU&lLbtIcxb5^B#8 ޮaʻ _ w>j+L:$"&O;bZ K1 jmU玫ݢ=S/J<WO2'_yUPvp=`"aL5 Nl7"rlQT޼==-I[Se* F'(\`󴯉'{:נnVZ TG6*r$Tyx^LJū.C<3` %ANrxUo"˄ 0&$tO F&bIcW3GG͈ y!{m,LkCI d,(2"@ dR%F1thUL8Rݒ^+v9^?sʯYעDl~Qd" N2sc|ov}=F,3K#vxIvG^,[OM&wI[#,Jޙ\ض;L^fv[LbyYvM#/EI#/Zס$(ڼ ," &LK/IF i-Zx彰픢]MKeR n(PhV'LҸ\f$w/ e]"mɷWO߻˱ KerSPe (ӼGMȈ}X?ʍto7ZKl+81_Y&ǡd uʤ1Vw!sQ"/$zNkw(t)2BWQW"˄OXLp:e‡# וzn2F}qlc5ؾ:WH xLz LP:d# Q>(MRېd2Qt$o~R$YR5,-nޜLr_βehd" 2k1lvO X= eC p+[R=jU!֖}_DޟY2 (*wkZQ>Fl̲soR#^u3hhyTԲt.LtD8sk4z4Rbl@zp4hy0Tn\=.fnő Y/:TC9<@fSI$:QR/bq7DfR/ֻn)Vqd"䳽˄GL;ϝRG顼n&%Sv eFv,L"t}I&N> D73]$e)( ;]XhL`kSzJlcC$<)깍h}dr,1ܝRM뭍eMa $?e3f8΍҈&P(x+JU5{I 3 M- ;7|#G9 !\œ&=xp2,L{-`?OW":4uܚEadv ~9q.VdV%UT@73$@W¯B!ݒaVLH:!opr;gAɀiήpfߙR E/IDO*Luf0}{7mfyDxT.g)w5RvHx#Z]&M$ gZUTt+lZqZ_;a&JaG,-JLJDFIcV|:I3nB&;N0Lna=Y_Gl,p5,,kc EKgd;2vt7selT9˸sX޲.6r<1!| L0lTMS1?Xsf cq )KSgBB&׭x. v c@^Yk΀v],E[ɾ QhYyXXC2)g/J@su1ScL, ?C[{V2i͛!סӠ&> 6lu>4Ƕʤ|=12鱧l{^:a/Y%~].26G: p^CZ V&Vedҟ?RrX7d#I]ՕuL1 ?_ /12IEh ̴b<ӯ^e _ϝ䰻^]vy> /ColorSpace /DeviceRGB /BitsPerComponent 8 /Length 873>> stream x1j08-K/)],) &gi+:U̲\"9H!@"9H!@"9H!@eY.Z[p_E{QHKV[/`j%ʒcP,SX4W{7urd5ɱPr:-ֆʇX$$zfZpClbw7z{[]qGlwlGlZiM,ߺ7x}w` L9=3zpWL9 j)ۓB$ DrB$ DrB$ DrB$ DrB$ DrB$ DrB$ DrB$e]k` B$ DrB$ DrB$ DrB$/؋ endstream endobj 17 0 obj << /Type /ExtGState /BM /Normal /CA 0.3 >> endobj 18 0 obj << /Type /ExtGState /BM /Normal /ca 0.3 >> endobj 19 0 obj << /Type /Page /MediaBox [0.000 0.000 612.000 792.000] /Parent 3 0 R /Contents 20 0 R >> endobj 20 0 obj << /Filter /FlateDecode /Length 953 >> stream xUn7}WLZ@]IykA mFP͝hs5ɕHCZHv33U a2{{[ƅ81cYv3e e?ԫ%+KX705`[?~<jǽ4mwze`,-z8o -J Fr8zzx`jҲduQ' q݀pI wJxGh 0mm4XTN)~:^#^b{v\*k'}D#%13+#?{a.hG֨@jhN:U P5geQ$m7OLD!0]GSX޹ NrbѾ}D5!rErGZհFke`K)GC@eϳȧ8Ր\pf*Zz_iW= @CẎ{ 3c(e1Ie'k/.,;$S]>'euHQpeԅK%"o󔠑1ɞ*9O^I1^R8foH8}spE,%Uۢ crOu\3xPRc2}yq?l{/R J* Xa?A:^J|`g{853a&y="-UŸ(Ews4hɅ> endobj 22 0 obj << /Type /ExtGState /BM /Normal /ca 1 >> endobj 23 0 obj << /Type /XObject /Subtype /Image /Width 550 /Height 140 /Filter /FlateDecode /DecodeParms << /Predictor 15 /Colors 1 /Columns 550 /BitsPerComponent 8>> /ColorSpace /DeviceGray /BitsPerComponent 8 /Length 5329>> stream xqDǯ뺒$ILfff&I335Lf2\3I2L&_3$3I$d+$\W=9y9lLss99P`0 `0 `0 `0 !U_:~u = F~sZŻدns⃪Qg¢G(F[-s͓^ DZ>d>3Dr#\OΉ, ZFwjux<;4Ƀxز#_v?nO<|{7c(b{Oū}w[N e~Hs䎷wwOn<1B.k+%U=eԘ -mCj)t:}c'ϓ*n"-ovkZ?R"V%wʶ7s]eX&eǕq` 1-2e JYHCFOUam 7:(Ԙt_@ހN t{B~ :V@}o#7!z^&zFL:ʤn X<- %"bNWqF c` M'4?cH-V`ǵAF>=#Ěm75dB I&7E5<>-͏їFǿl3M6x]Y&)2 FoΌ N.<t i4wL\^=_|Fo؏IȄ ik$ɄL?{?|tmCޮ=~T&iTevϷ'奔s?EꋄLPY͹箵?@L:Aˤ3y_:9AtA*0qVe- e6g)%a}.qKcI V/xʤzM|\ HSql0;*%+Mذ-闛obebu2iU&lLbtIcxb5^B#8 ޮaʻ _ w>j+L:$"&O;bZ K1 jmU玫ݢ=S/J<WO2'_yUPvp=`"aL5 Nl7"rlQT޼==-I[Se* F'(\`󴯉'{:נnVZ TG6*r$Tyx^LJū.C<3` %ANrxUo"˄ 0&$tO F&bIcW3GG͈ y!{m,LkCI d,(2"@ dR%F1thUL8Rݒ^+v9^?sʯYעDl~Qd" N2sc|ov}=F,3K#vxIvG^,[OM&wI[#,Jޙ\ض;L^fv[LbyYvM#/EI#/Zס$(ڼ ," &LK/IF i-Zx彰픢]MKeR n(PhV'LҸ\f$w/ e]"mɷWO߻˱ KerSPe (ӼGMȈ}X?ʍto7ZKl+81_Y&ǡd uʤ1Vw!sQ"/$zNkw(t)2BWQW"˄OXLp:e‡# וzn2F}qlc5ؾ:WH xLz LP:d# Q>(MRېd2Qt$o~R$YR5,-nޜLr_βehd" 2k1lvO X= eC p+[R=jU!֖}_DޟY2 (*wkZQ>Fl̲soR#^u3hhyTԲt.LtD8sk4z4Rbl@zp4hy0Tn\=.fnő Y/:TC9<@fSI$:QR/bq7DfR/ֻn)Vqd"䳽˄GL;ϝRG顼n&%Sv eFv,L"t}I&N> D73]$e)( ;]XhL`kSzJlcC$<)깍h}dr,1ܝRM뭍eMa $?e3f8΍҈&P(x+JU5{I 3 M- ;7|#G9 !\œ&=xp2,L{-`?OW":4uܚEadv ~9q.VdV%UT@73$@W¯B!ݒaVLH:!opr;gAɀiήpfߙR E/IDO*Luf0}{7mfyDxT.g)w5RvHx#Z]&M$ gZUTt+lZqZ_;a&JaG,-JLJDFIcV|:I3nB&;N0Lna=Y_Gl,p5,,kc EKgd;2vt7selT9˸sX޲.6r<1!| L0lTMS1?Xsf cq )KSgBB&׭x. v c@^Yk΀v],E[ɾ QhYyXXC2)g/J@su1ScL, ?C[{V2i͛!סӠ&> 6lu>4Ƕʤ|=12鱧l{^:a/Y%~].26G: p^CZ V&Vedҟ?RrX7d#I]ՕuL1 ?_ /12IEh ̴b<ӯ^e _ϝ䰻^]vy> /ColorSpace /DeviceRGB /BitsPerComponent 8 /Length 873>> stream x1j08-K/)],) &gi+:U̲\"9H!@"9H!@"9H!@eY.Z[p_E{QHKV[/`j%ʒcP,SX4W{7urd5ɱPr:-ֆʇX$$zfZpClbw7z{[]qGlwlGlZiM,ߺ7x}w` L9=3zpWL9 j)ۓB$ DrB$ DrB$ DrB$ DrB$ DrB$ DrB$ DrB$e]k` B$ DrB$ DrB$ DrB$/؋ endstream endobj xref 0 25 0000000000 65535 f 0000000009 00000 n 0000000074 00000 n 0000000120 00000 n 0000000461 00000 n 0000000498 00000 n 0000000647 00000 n 0000000750 00000 n 0000002400 00000 n 0000002507 00000 n 0000002615 00000 n 0000002725 00000 n 0000002838 00000 n 0000002954 00000 n 0000002983 00000 n 0000003093 00000 n 0000008668 00000 n 0000009799 00000 n 0000009858 00000 n 0000009917 00000 n 0000010022 00000 n 0000011048 00000 n 0000011105 00000 n 0000011162 00000 n 0000016737 00000 n trailer << /Size 25 /Root 1 0 R /Info 5 0 R /ID[<3163edb6c55e798ec966dd63392f49fa><3163edb6c55e798ec966dd63392f49fa>] >> startxref 17868 %%EOF Jennifer Byrd receives Cy Young Award | Caring Magazine

Vol. #28

Grace Uncovered

Read Issue

Latest Impact StoriesView All

Popular Topics

PopularView All

Jennifer Byrd receives Cy Young Award

February 27, 2007
2 minute read
Total
0
Shares
0
0
0
Listen to this article

Award given for best Salvation Army story pitching to a news outlet.

by Kathy Lovin – 

The territorial Community Relations and Development Department recently gave an award to the public relations practitioner in the West who submitted the finest example of material designed to interest a news outlet in covering a Salvation Army story.

The first-ever award, called the CY YOUNG AWARD for Story Pitching, honored the Golden State Division’s Jennifer Byrd.

Byrd’s winning entry was her successful pitch about the 120 Year Anniversary of San Francisco’s Chinatown Corps and their March of Witness celebration, pitched to a staff photographer at the San Francisco Chronicle. The pitch resulted in a full-page photo essay on August 20, 2006 entitled: 120 Years of Salvation in the City, and another photo and description the following day in the same paper. The essay included five photos with captions and a four-paragraph description of the Army’s mission, work in Chinatown and visit from the Kowloon Central Corps band in Hong Kong.

This entry was the first choice of the selection committee, because it showcased Byrd’s skill in understanding the needs and interests of the media outlet, her detailed presentation of a traditional Salvation Army story concept, and her follow- through with the photographer to get the best possible final product.

The next CY YOUNG AWARD for Story Pitching will be given to the winning entry for the period covering October 1, 2006 through March 30, 2007. Story pitches can cover a range of ideas—from human interest features on Army staff or clients, programs, special events, disaster relief, holiday or seasonal activities, announcements and anniversaries, to any other idea that has the potential of attracting media interest in the work of the Army.

Any Salvation Army employee or officer who pitches stories to their local media as a part of their job and can submit examples of their best work for consideration, e.g., news release, media alert, pitch letter, or email transcripts of a story pitch. Entries will be accepted from personnel in divisional headquarters, county or city commands, corps, programs or any other Salvation Army unit in the Western Territory.

Work submitted must be story-pitching materials produced in the current six-month period. Qualifying entries will be judged on the following criteria:
Creative expression of Salvation Army mission
Originality of pitch concept
Quality of writing
Application of sound PR principles and tactics
Effective use of statistics, quotes, and headlines
Last but not least—success in attracting media outlets!

If you have any questions about the CY YOUNG AWARD for Story Pitching contest or would like to submit materials for consideration, please contact Kathy Lovin in the territorial headquarters Community Relations and Development Department kathy_lovin@usw.salvationarmy.org

Download this page as a PDF

You May Also Like